Replay logo

Final Logo

I made the logo by getting the R of the same font as the title and using the arrow that I created from the A so that people know the arrow is from replay magazine and the R is the start letter of the title. I think that it works well because you know from it that it is Replay magazine as it has the arrow which it will most likely be known for.

Final Title font (A Okay by Tom McFadden)

Target Audience Questions

1. Would you be drawn to the magazine if seen in a shop, if so why?
2. Do you think that all the pages link together?
3. Do you like the colour palette, if so why?
4. How much would you pay for this magazine?
5. Do you think the magazine fits in with my target audience?
6. Do you like the name of the magazine?

Final Magazine Draft Pages

Draft Cover

I chose to keep the red, white and black theme throughout this as I thought it worked really well. I chose to do the title like this as I was inspired by the Lily Allen articles writing as it stood out with the abstract title. I kept the page numbers as I had on the mock ups and I changed the article to something more interesting, but I am still considering improving on the article because it doesn't really flow as I want it to do. I changed the picture to my other model because I thought it looked better because it doesn't stand out as much. I put a red circle on the background because I thought it made the page seem as if more was going on which looks better that without it. I then added a border to the edges of the pages to make it more aesthetically pleasing and I thought it worked really well. I then added a star which I made on word and copied to paint and uploaded it onto photoshop which I think works well because it matches the title. 

Draft Cover

I carried on editing the cover that I had done previously and I think that this one works much better. I will carry on the black, white and red theme throughout the magazine. I did a black border across the bottom and across the top of the magazine with key elements on it. I thought it looked good at the top where I could put the main artists that are in my magazine so it can draw the attention to customers and also if on a shelf at a shop you would see the top of the magazine and then people would know what was in the magazine. I will need to change the colour of the red/pinky colour on the black border at the top, because it doesn't match the other red writing which I think looks better. I chose to use the font 'Soma' which is the square type writing which I think works really well and stands out, also I added colour into it because it was a little dull and the red in it makes it look more aesthetically pleasing and it brings out the red colour in the cover. I then used 'Qubix' for the black and white writing which is the writing with 'New star' on the cover. I really liked this writing because it makes certain points stand out more than others. I put the price of the article as £2.95 because I thought it was an average price, but I am considering maybe highering the price between £3 and £4 because I think it would be a more realistic price. I put the date of the issue at the bottom right, but I may change the writing to the left hand side and the barcode to the right hand side as I think it may work better. 

Mock Double page spread

I chose to change the title to something more abstract and something that would stand out and be elegant at the same time and I think it works with this. I changed the interview a little to make it better and more realistic and better to read. I chose to do the borders around the edges to make it look better visually and I think it works well. I put 'exclusive interview' up so people are keen to read it.

Mock Cover

I really like these colours that I have used because they work really well together, and I like the red masthead as it makes it stand out much more, I think I will carry on these three colours, red, white and black throughout my magazine because they work really well together and they are appealing to both male and female readers. I am going to keep the line above the title because I think it works really well and makes the audience know who is going to come up in the magazine. 

Mock Double page spread

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I put a gradient of grey on the background which I thought worked really well, but I think when I get my real images I will add more pictures to the page as it looks rather bland and plain and boring. I added my article to it but I need to add more words as there isn't enough words on the article yet. 

Mock Contents

I tried the pictures at the top and I tried it without the newspaper print which I thought made it look more professional so it made me think about not using the newspaper print, but I will try it out on the real thing so I know what looks best and see if it will work. 

Mock Contents

I kept the picture and the newspaper idea from the contents page and instead I did features and fashion because lots of magazines have that and I want to incorporate fashion into my magazine so I think it works well. I decided to add some pictures at the bottom of the article because I think it makes it look like more is going on. I neatened up the numbers at the side and made them the same colour as the jacket as I think it looks really good as it matches it. I added the same colour into the O of contents because I think it makes it look better visually. I put the title at the side on the right so everyone knows the magazine when they look at the contents. 

Draft Article

Lil Deesh, Star in the making?
Lil Deesh, is hoping new single 'Strong' hits number 1
'Now the dream is made, I will never go back'
The massive new comer of 2011, Lil Deesh, is hoping to become a major success in the charts and is eager to reach number 1 for his solo career and will do whatever it takes to make his music change lives. Lil Deesh has currently reached top 10 in 4 countries with his first single Defeated which was a massive success. Lil Deesh is becoming a star in the making and in the future we will be hoping to see him successful in the Hip Hop and R&B industry and hopes to become as big as stars such as Kanye West and Nicki Minaj for their bold personalities and dress sense and mostly there amazing music which is adored by Lil Deesh himself. He has currently been working with latest R&B stars Nicki Minaj and Jay Sean on their new debut single ‘Strong’ which they are all hoping will be a huge success. Lil Deesh is mainly focused on bringing back the old school music which has recently been lost in the music industry and wants it to be brought back instead of manifactured songs which can sound boring. 
I had an chance to speak to the new star in the making of 2011. Lil Deesh walked into the room, with massive confidence, his outfit really shone out and it was sure to me that he is very unique with his fashion but also keeps it very simple and elegant. I got onto asking Lil Deesh ‘Andesh Matharu’  Questions. 
How old were you when you knew that you wanted to become a music artist?
Well I’ve always loved music from a young age and from the moment I got my first CD which I’m not embarrassed to say was Snoop Dog and since then, I have been in love with R&B and Hip Hop music and after this, I always used to keep on track with the new R&B and Hip Hop tracks and used to write my own songs. I never actually thought I would be good enough for the music industry.  So to answer your question, I don’t have an age where I knew, I just always new and had music in me since a very young age.
How were you founded in the music industry?
Well, I had to work for everthing myself, I saved up every little penny that I earned as my parents weren't very well off so everything that I earned was with my own money. I funded money for singing lesson and in my spare time I would work on making music with my keyboard which I got donated to me from my school and I saved up my money to have lessons and my first debut single 'Defeated' I made the music myself, with the help of my keyboard and music maker on my computer. I have worked really hard for my place in the industry which I think thats why people admire me, nothing has been handed to me on a plate. I then carried on my music by doing gigs and singing at parties which earned me money for more equipment for my music making. The last gigg I did I got signed up by a record producer which has changed my life forever and now the dream has finally come, I will never go back. 
How important is music to you? 
Music is my life, the moment I first listened to music I knew this is what I wanted to do, and I was willing to fight until I got here and I am going to fight until I am remembered for amazing music. Music isn't a job, it's my life and I want people to understand that through my music, I want people to feel music the way that I feel it.
Where did the name ‘Lil Deesh’ come from?
Well when I was younger I was always really small and thats where the 'lil' came from and as from a young age my nickname has always been Deesh and I have always been known as Deesh to everyone. So my name was Lil Deesh, which is quite ironic because obviously i’m not really that little anymore [Laughs] but that’s what everyone knows me as.
Which Artists have you been working with on your new album? 
Well I wouldn’t really like to spoil the suprise’s,  but all I can say is that, it has been amazing working with the artists who are so amazing and there music is so amazing, so hopefully our new songs will be as good.
How is your new single ‘Strong’ coming along and when is it released?’
‘Strong’ [laughs] well there’s a funny story about that. The song was supposed to be released a couple of weeks back but Nicki had a little accident which stalled the process of releasing it, but now Nickis all well and healthy we can assure you it will be out soon, and it is a really good song and I’m just hoping it will do as well as my other songs. 

Mock Double page spread

I chose this picture as I thought it would look good on half of the page, as I knew I wanted to take up half of the page with a picture and the other half with the article. I think that I will be using a girl for the real double page spread so I will just change the name depending on who I use. I decided to do a little bit of decoration on the top and I kept the red and black theme throughout, as it looks good and it matches him top which I think works really well. I like the page number idea that I used because it stands out. I decided to use a quote because I knew that most articles have quotes, but I don't really like the article name, and also I need to write an article for it. 

Mock Cover

I decided to look at different coloured backgrounds. I chose a red background as it matched his watch. I thought the colour was a nice colour, but I thought it clashed a bit with the green jacket, so the white background looks better as it makes the picture stand out more, whereas the red background makes the background stand out more, although it does make the green stand out which works well. 

Mock Cover

I decided to use my other model just to get an idea of who to use, I really like the pose, but it doesn't really go because he is looking at the floor, for the real magazine cover, if I was going to use him I would make sure he looked at the camera and I would make sure he was clean shaven and had shorter hair and was wearing makeup so that it made the pictures more professional. I only did a small amount of writing because I was just trying out the image and on the background and the masthead which I found out worked well. 

Contents Example

I thought that maybe the first mock up contents page was a little simple, so I therefore decided to have an  in your face image at the side, and I decided to do newspaper cuttings, but if I was to use this idea for the real contents page, I would rip out newspaper cuttings myself, take a picture and upload it onto photoshop which I can then play around with. I chose the red from the jacket on the writing, and I put the numbers in black boxes because I thought it looked better because it looked more in your face and easier to read. I kept the title as I really likes the design, but it doesn't really link to my masthead title which could be a problem. 

Artist Profile

Name: Lil Rii
Age: 18
Songs Released: Love life, Sugar, Those eyes, is it cus, love me or leave me, Baby Tonight, Defeated, Come close, My revenge
Albums Released: Love life, My Revenge
Favourite Quotes: 'Why am I dying to live, If I'm just living to die' 'Drop it like it's hot' 'I know I can, be what I wanna be'
Suppoting acts: Nicki Minaj, Drake, Kanye West and Rihanna
Likes:
Dislikes:
Favourite artists: Nicki Minaj, Jay-Z

Testing out mock shots for contents

I really like the black and white theme that I have used because it makes the colours stand out, also it tones the page down and makes it look professional. I chose to do my contents title in this abstract way because I thought it looked funky and I thought it gave the page more of a visual aspect rather than the dull black and white writing and pictures. I used a full length image because I thought it looked good and I got inspired from the Cheryl Cole V contents page which also involved the black and white theme which I thought looks really good. The contents page title was inspired by VIBE magazine as I loved the idea of it. I think maybe more could be added to the page, but also I like the simplicity of it because it looks proffessional. 

Testing out the mock shots for Cover

I did a mock up of the cover with my test shots. I didn't know whether to use a girl or boy for the cover, but as most of my pictures are of boys, I decided to use a boy. I chose for him to wear the blue jacket as it really stands out and makes the picture look more professional. I think that the pose is quite good but it would work better if you could see more of his face. For the real photos I will make sure that I put makeup on my model so that his skin is clearer. I firstly cut out the picture on photoshop to get rid of the background and after I put it onto the white background which looked good. I think that maybe the picture is a little big, and also the head is cut of, so I will need to make sure that for the real pictures the whole head is there. I then put the heading on and I chose the colour blue for the cover lines because it matched the jacket, I did this buy hovering the mouse over it when I picked the colour as it made the writing the same colour of the jacket. I then added a barcode and the date of the issue, but for the real cover I will need other things, like the price etc. The date was on the photo which was really annoying as   it made it really unprofessional, but I will be using a professional  camera for my real cover so the date won't be on it. 

Testing Poses

Poses for media

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From doing these test shots I have picked out the best ones that look the best visually, I have found out that some poses look better than others, but I have decided that I really want a female model on my cover, so I will have to find someone that will fit my genre of music and that will look good on the cover of my magazine and do some more test shots. I think that some of the pictures look good, for example, I really like the blue jacket.

Mock Double page spread Idea

I chose the image of Keri Hilson because I thought it would look good on one side of the article as I noticed that most article were overpowered by one picture on one side which I thought worked really well and I decided I wanted to do on mine. I cut out Keri Hilson from a red background which she was on and dragged it onto my white background. I then decided on a writing style and wrote a title and some lyrics from her songs 'I like' and 'Turn my swag on' I thought this looked good and made me think of adding lyrics from my artists songs onto my magazine. I then added an R from my magazine title which I thought would work well for a logo, but I will make a better logo for my real magazine. I then copied some writing about Keri Hilson from wikipedia and put it into collums to make it look like a double page spread. Lastly I added on the page number.

Mock Contents idea

I chose to have my contents page in black and white, because I liked the black and white contents pages that I have seen that were in black and white because I think it makes the cover stand out more and it makes it look more proffesional. I chose the picture of Cheryl Cole because I like the way she was standing and I thought it would look really good on one side and have all the features on the other. I split up the contents into features and fashion because a lot of magazine are split up into it and I think it works really well. I used the R from Replay onto my contents page as a logo for the time being.

La Chappelle

La Chappelle is really inspirational because his photography for magazine covers are very individual and unique and stand out from other magazines. I like the unusual props that are used in the photographs as it makes the photographs very individual and eyecatching which makes me think about using props in my magazine. I also like the use of pastel colours which is used throughout the picture and the use of the hoop is a dark harsh colour compared to the background which makes it stand out more. The hoop makes the picture more unique and it makes you look at it more, you can see that the lighting is straight on because the shaddow is behind the hoop and the model. I really like how it looks as if she is jumping through the hoop and this makes it look like there is movement going on. It has inspired me to try out props in my photos as it makes the pictures more eye catching and individual.

Mock Cover Idea

I got a picture of Rihanna that I really liked the pose of because it looks extemely proffesional, and I made it big so it took up most of the cover because I thought that the magazine with a bigger picture and less writing looks more proffesional and simple. I used the title that I liked best from my font ideas and I put it behind the image because it looked better than in front of the image as when it was in front the image didn't stand out how I wanted it to do. I did the cutting out of Rihanna on photoshop and dragged it to the white background, after already putting the masthead on. I then chose some fonts that I liked, which were all different, but all worked well together and wrote cover lines. There was one issue with this because photoshop wouldn't let me change the colour of the fonts so therefore I couldn't get a proper idea of what it would look like with my colours, although it looks really good in black and white. I then added a barcode and wrote the date really small next to it,  as I didn't want it overpowering my cover. Overall this has given me inspiration to have a big picture and less writing and also to use more handwritten fonts because they make the magazine looks more visual. It has also helped me learn how to use photoshop.

Magazine Institutes

IPC - International publishing company

IPCproduces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults and their websites reach over 14 million users every month.
IPC's offers something for everyone but focuses on three main audiences
Men mass market
wealth of leisure brands including Counrtry life, Horse and Hound, Rugby World and Decanter as well as lifestyle brands including Nuts, Mousebreaker abd NME.
Women
comprises famous women's weeklies including  Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TV times and TV and Satellite Week.
Upmarket women.
comprises luxury fashion brands including Marie Claire and Instyle, lifestyle brands including woman and home and essentials and home interest brands including ideal home, livingetc and housetohome.

Emap

Emap Limited is a British media company, specialising in the production of business to business magazines, and the organisation of business events and conferences. It has 20 magazines including: Architects' Journal, Architectural Review, Broadcast, Construction News, Drapers, Health Service Journal, Local Government Chronicle, Nursing Times, Retail Week, Recycling and Waste Management and Screen International. 

BBC

BBC Magazines is the magazine publishing division
of BBC Worldwide, from inspiring you to create a beautiful home and garden to entertaining and educating your children BBC Magazines provide a range of quality publications. BBC own various magazines including, Top Gear, Cbeebies, Wildlife, Doctor Who, Focus, Radio Times, Good Food, Music, Match of the day, Homes and much more.

Conclusion:

From looking at different magazine institutes I have found out that if i wanted my magazine to be brought by an institute, I would want it to be brought by IPC because BBC is more related at TV programmes and more educational things and EMAP is related to more upper class people and more at men and what is happening in the world, it is more about news and what will effect them whereas IPC is more about fashion and music which is what my magazine is about, so it will fit in this institute perfectly.

Colour ideas

Colour Ideas I have chosen the black, white and red colour scheme because I think it works best for both sex's and I think it works really professional on the magazines and I think the red colour brings out the dull black and white colours which may be bland and the red will complement the other bland colours. I think that I could use the red to make focus points of the magazine.

Moodboard

Mood Board

Inspiration

I would love to have an image like this for my double page spread with the colour of the background already in the background with no cutting out needed as it looks really proffesional, whereas this may be hard to do. I think it is a good picture because you could use black and white writing and the red would stand out as it is bold.



























I love the falling motion that has been used in this photo as it shows movement of the model and looks really different and stands out which I want my magazine to do.


























The effect of the writing on this magazine looks really abstract and looks really different, I love the look of different fonts being cut up from differnt magazines as it looks really effective and in your face which makes the magazine more rememerable. I would love to use this type of writing somewhere in my magazine as this has inspired me.

This picture and the use of everything in it being black works really well because it doesn't use black and white photography, instead everything in it is black and white which makes it stand out more as the skin colour is normal and it looks more simpler and proffesional than a black and white image.

This image is really stunning because of the use of makeup and stance. I think that the lighting is extremely good in this because it makes her look flawless and stand out from the plain background. I love the bold jewellery used because it makes the image stand out more and make it more in your face, whereas a small piece of jewellery would be simpler and I think wouldn't work as well for my genre of music.

This background on the image looks really effective and in your face, it looks as if she's stepping out of the pictureframe and the colours really brighten up the picture which looks really effective with the red, pink and yellow and they are quite clashing colours but it works really well.

This image is really unique and the clothing that she is wearing is reallyabstract and different which stands out and makes it abstract, I really like how everything is really white, including her skin colour and everything on her stands out, like her hair, the dress and the shoes.

Magazine pitch

Pitch

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Audience Profiling

Name: Kam Virk
Age: 18
Gender: Male
Background: Studying A level Textiles, Media and Business Studies. Works at JD and has massive passion for Hip Hop, Rap and R&B music. Loves going to Concerts such as, The Game.
Musical Preferences: Hip Hop, R&B, Gangster Rap
Looks up to/ Idolises: Gop Virk, Dr Dre, T.I, Eminem, The Game
Media consumer habits: Waiting for CD's to come out rather than downloaded songs before the album comes out. Loves fashion and always buying new garments, keeps up with fashion and loves starting trends and being individual and unique with his clothing. Has a Facebook account, which he uses regularly and also has a blogger account.
Likes: Fashion, art, setting new trends, listening to music, gym, textiles, unique in style, getting the latest fashion first, having items which have very little stock or are limited edition.
Dislikes: Fakes/ copies of items, hates rock music, items which everyone has, cheesy music.

Name: Anish Mistry
Age:16
Gender: Male
Background: Studying AS level Maths, Psychology and ICT.
Musical Preferences: R&B, Hip Hop, Pop
Looks up to/ Idolises: Chipmunk, Tinchey Strider
Media consumer habits: Always has new music first, Loves fashion, has a Facebook account, plays on X box regularly, watches comedy programmes and programmes like Shameless and Hustle. Loves watching football and going to games.
Likes: Addidas, Burton, Leicester City Fc, football, buying new clothes, having the latest fashion, loves listening to his ipod.
Dislikes: Classical music, Arrogant people.


Name: Holly Martin
Age: 16
Gender: Female
Background: Studying AS level Chemistry, Psychology, Biology and Politics
Musical Preferences: Alternative, R +B, Pop
Looks up to/ Idolises: Russel brand, Simon pegg, Eddie Izzard, Snowpatrol, The script, the XX, Example
Media consumer habits: Loves being up to date with fashion and following trends, hates it when people follow a trend even if they don't like the garment. Reads NME magazine and has a Facebook account which she goes on regularly.
Likes: Music, has a grade 7 in flute, loves drama, loves swimming and swims at least 4 times a week, love socialising with friends
Dislikes: Spiders, small spaces, hates rock, goth/emo music

Inspirational covers

VIBE Magazine

VIBE magazine is the premier destination for the hip hop generation founded by producer Quincy Jones. VIBE is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old. It's a music and entertainment magazine which features R&B and Hip Hop music artists, actors and other entertainers. The magazine's target demographic is mostly young, urban followers of a hip hop culture. The hip hip magazine comes out only 4-5 times a year and are well known for their creative covers which I want to achieve with my magazine cover.


Drakes magazine shoot for VIBE


Nicki Minaj's magazine shoot for VIBE

Colour Pallets

I have been looking a Colour pallets to help me decide on the colours that i want to use for my colour schemes on my magazine. I like the use of the neutral colours along with darker or lighter colours, for example baby pink and grey look good together but it targets a female gender rather than both. I like the use of bright colours that stand out against the neutral colours and neutral background which I think works effectively as there is just one bright colour to focus on. I have noticed the colours white and black are commonly used throughout the front cover and I think it looks very professional with a slight amount of colour added to it. I will see what colours work best on my magazine by testing and seeing what looks most visual on my magazine to produce the best magazine visually.

Fonts

Media Names

I have been looking a a variety of fonts on www.dafont.com and have tested the different fonts with the names that I prefer. For Replay I thought it would be good to add an arrow in the word on the A and I think this works really well, also I added an arrow on the Y on Replay which I think looks effective but it is a little messy as I did it on paint. For the Grind word that is cubed I added colour to it to make it stand out. I will need to test out more colours with different backgrounds to narrow down my choices more. I like the fonts that will stand out and that will be easy to remember. I want to achieve a eye-catching font for my masthead that will catch attention. 

Name Ideas

For my chosen name for my magazine I wanted to use a name that was catchy and short but also rememberable so I came up with different names which I thought would fit in with my genre of magazine. I wanted to use a short, individual name for my magazine so people will remember the magazine name and it will be a word that is used in everyday life. I tried to keep the name short and up to two syllables so its easy to say the name of the magazine. The first name i came up with was HEARTBREAK because i thought it would be quite catchy and also has a nice sound to it, but I thought it doesn't sound too much like a music magazine and sounds more like a teen magazine so I came up with the name ICE which i thought is a very simplistic name and very catchy and easy to remember, but i thought maybe it would look a little odd with just three letters and I wanted something bigger that would stand out more. Lastly I came up with the names GRIND and REPLAY. REPLAY really relates to the music and how you would want to carry on replaying your actions and carry on buying the magazine. GRIND is a very catchy name that really fits in with my genre of music and has one syllable which I think has a really good effect as it sounds catchy and written down on a magazine would be really eye catching. REPLAY relates to music which I thought would work well with the magazine because it relates to music. Grind is a catchy word that I think would grab peoples attention and therefore make people want to read the magazine and also it is related to music as we dance to the music and it also relates to R&B very well .

Style

I like the simple use of colours as they make you focus more on the image and also I like the pose the model is holding and also the use of the plain background makes the magazine more easy to read.

I love the use of the colours on this magazine because its abstract and grabs your attention which I want my cover to do so I will make it abstract. I think the magazine uses a bit too many colours so I will only use about 3 colours as it will make it more simple and effective and make it look less messy.