Audience Profiling

Name: Kam Virk
Age: 18
Gender: Male
Background: Studying A level Textiles, Media and Business Studies. Works at JD and has massive passion for Hip Hop, Rap and R&B music. Loves going to Concerts such as, The Game.
Musical Preferences: Hip Hop, R&B, Gangster Rap
Looks up to/ Idolises: Gop Virk, Dr Dre, T.I, Eminem, The Game
Media consumer habits: Waiting for CD's to come out rather than downloaded songs before the album comes out. Loves fashion and always buying new garments, keeps up with fashion and loves starting trends and being individual and unique with his clothing. Has a Facebook account, which he uses regularly and also has a blogger account.
Likes: Fashion, art, setting new trends, listening to music, gym, textiles, unique in style, getting the latest fashion first, having items which have very little stock or are limited edition.
Dislikes: Fakes/ copies of items, hates rock music, items which everyone has, cheesy music.

Name: Anish Mistry
Age:16
Gender: Male
Background: Studying AS level Maths, Psychology and ICT.
Musical Preferences: R&B, Hip Hop, Pop
Looks up to/ Idolises: Chipmunk, Tinchey Strider
Media consumer habits: Always has new music first, Loves fashion, has a Facebook account, plays on X box regularly, watches comedy programmes and programmes like Shameless and Hustle. Loves watching football and going to games.
Likes: Addidas, Burton, Leicester City Fc, football, buying new clothes, having the latest fashion, loves listening to his ipod.
Dislikes: Classical music, Arrogant people.


Name: Holly Martin
Age: 16
Gender: Female
Background: Studying AS level Chemistry, Psychology, Biology and Politics
Musical Preferences: Alternative, R +B, Pop
Looks up to/ Idolises: Russel brand, Simon pegg, Eddie Izzard, Snowpatrol, The script, the XX, Example
Media consumer habits: Loves being up to date with fashion and following trends, hates it when people follow a trend even if they don't like the garment. Reads NME magazine and has a Facebook account which she goes on regularly.
Likes: Music, has a grade 7 in flute, loves drama, loves swimming and swims at least 4 times a week, love socialising with friends
Dislikes: Spiders, small spaces, hates rock, goth/emo music